Concept design

Conceptual design of residential or commercial real estate is pre-design work, including marketing analysis of the real estate market and identification of consumer preferences, as a result of which the concept of the future building or a complex of buildings and structures, including external and internal infrastructure, satisfying the majority of needs and desires of end users . The appearance of the property is a prototype of the sketch and takes into account the external infrastructure. Strategic decisions on the construction of residential or commercial real estate without taking into account consumer preferences carry a huge risk of not realizing finished products, because the constructed building under the project ignoring the factors influencing the choice of the consumer to purchase real estate may not be in demand on the market. This problem is significantly exacerbated in the face of falling demand and growing competition. Traditional project design practices for project concept development rely on brainstorming methods that can take into account the views of project team members and only mediate the real preferences of end-users. Modern methods of modeling consumer preferences make it possible to shape the future building, which meets most of the needs and desires of real estate market participants. The solution obtained with the help of conceptual design is a technical task for the construction and technical design. The competitive advantage of conceptual design is the direct economic effect that an investor and / or developer receives as a result of saving money for building and promoting an object on the market. Indirect, but no less significant, economic effect is to reduce losses arising from the disruption of the sales plan. Demand for finished premises is provided due to the account of real consumer preferences and opportunities of market participants. Planning and Rationale: * marketing analysis of the real estate market and the rationale for the most effective use of real estate; * conceptual design of residential or commercial real estate; * justification of the place for the construction and / or opening of commercial real estate; * justification of the economically optimal number of floors of residential or commercial real estate. Investments and Construction: * investment analysis of development projects and redevelopment of residential or commercial real estate; * evaluation, analysis and management of risks of investment and construction projects; * optimization and management of investment portfolios of real estate; * development of projects to improve the competitiveness of commercial real estate.